Bina Nayak posted on 25 June 2016

FM Radio is very popular in Goa and a lot of clients prefer it as an alternative to print and outdoor. There is a 24hr English music station- Radio Indigo (Originally from Bangalore, and also 24hr there) which is popular with the young & professional crowd. As a result, I get to do a lot of Radio spots for Goan clients. The interesting difference between doing a Radio spot in Bombay v/s in Goa is that- in Bombay, one has to go to a recording studio with your script, get it done, get approval from client/agency and then send it to the radio station. In Goa, there aren't many professional Sound Recording studios, so the Radio station records it for you- as part of the Broadcast Package! I hope Goan clients realise how lucky they are...

While I have done radio spots for clients like HLL in Bombay (Ponds, Lakme) while working in advertising agencies, I always wrote my script in English, it was translated by language writers by the agency and then recorded in several Indian languages at the studio (HLL spots would mean 8-10 languages for an all India broadcast). Unfortunately, I do not have files of my old radio spots, though some of them were sweet...In Goa, I experimented in writing scripts in Konkani and a mix of Konkani and English, and found I really enjoyed that. Here are some of the radio spots I have written.

https://soundcloud.com/bina/radio-jingle-roma-italian/s-Dw3T2

https://soundcloud.com/bina/radio-jingle-footfun/s-GHKqL

https://soundcloud.com/bina/radio-jingle-battle-of-the-bands-2015/s-nQfms

https://soundcloud.com/bina/radio-jingle-battle-of-the-bands-2014/s-fOLKZ

https://soundcloud.com/bina/radio-jingle-battle-of-the-bands-2013/s-qEQH1