I enjoy doing Packaging Design. It challenges me as a graphic designer, even if it is a small label or a pack design for a well known consumer durable. Packaging also happens to be my first introduction to design as a professional. Most advertising agencies in the early 90's- when I began my career, started their trainee visualisers on Packaging Design! It is therefore, my first love. My first artwork that went into print was for a Monginis Cake pack...sadly have no record of it.
Mog Asun Whisky
I did this packaging for a Goan Whisky brand. It is inspired by Azulejos tile patterns and name plates. The name means 'Let there be Love' or 'Let love remain' in Konkani. It's a commonly used greeting in Goa when people bid adieu to each other. The products shots are by Syedz Photography, Porvorim Goa.
Obrigado Whisky
This is another label design for the same company that does Mog Asun. Obrigado whisky is for markets outside Goa. Obrigado means thank you in Portuguese. I have used a Kaavi Art motif for this label for a fusion of east and west.
Gracia Viva Agave
Most of 2024 was spent in conceptualising a brand of Agave. Gracia Viva Agave is a homegrown, Goan Brand originally launched in Six Flavours.
From the name to the product design, labels, cartons to the launch event, ads, billboards, social media. This has been a challenging, but satisfying journey.
New Improved Limca
The Coca Cola Company tried very hard to kill Thums-Up, Limca and Gold-Spot when they bought Parle Drinks. They managed to kill Gold-Spot as it was an urban drink. Thums-Up and Limca had a stronghold over small town and rural India- that’s where the volumes are. So they tried the next best thing with these two invincible brands- revamp the look. Update the graphics, change the colours etc. But that didn’t work either...thank goodness! And I don’t mind at all that I have a portfolio full of ‘New Improved Limca’ packaging that did not see the light of the day...I love the way Limca has always looked. I worked on Limca while at Leo Burnett.
Aviance
Product designs for a brand of premium cosmetics and skincare from HLL
Diva Collection
A packaging pitch assignment for Crompton Greaves Appliances.
Azul Mineral Water
A South Goa brand of mineral water.
