Design

Packaging

I enjoy doing Packaging Design. It challenges me as a graphic designer, even if it is a small label or a pack design for a well known consumer durable. Packaging also happens to be my first introduction to design as a professional. Most advertising agencies in the early 90's- when I began my career, started their trainee visualisers on Packaging Design! It is therefore, my first love. My first artwork that went into print was for a Monginis Cake pack...sadly have no record of it.


New Improved Limca

The Coca Cola Company tried very hard to kill Thums-Up, Limca and Gold-Spot when they bought Parle Drinks. They managed to kill Gold-Spot as it was an urban drink. Thums-Up and Limca had a stronghold over small town and rural India- that’s where the volumes are. So they tried the next best thing with these two invincible brands- revamp the look. Update the graphics, change the colours etc. But that didn’t work either...thank goodness! And I don’t mind at all that I have a portfolio full of ‘New Improved Limca’ packaging that did not see the light of the day...I love the way Limca has always looked. I worked on Limca while at Leo Burnett. 


Aviance

Product designs for a brand of premium cosmetics and skincare from HLL


Cutting Chai

A Goan tea brand that wants to appeal to the youth- especially college going and young professionals. They plan to expand to Tea cafes where people can hang out and have an adda.


Diva Collection

A packaging pitch assignment for Crompton Greaves Appliances.


Azul Mineral Water

A South Goa brand of mineral water.


Calendar Design

A desktop Calendar designed for The Boston Consulting Group India.