Advertising

Brochures, Book & Editorial Design

Brochure, editorial & Book Design design is quite a challenge, just as it is quite interesting. A good project gives you the chance to take risks with design, and also  to be involved in the production aspect of choosing papers, new printing techniques/ effects etcI have had the opportunity to work on Creative brochures as well as some serious ones. Shown below are some samples of my brochures.

Aparanta

This was by far the most challenging brochure design in my career- till now. Commissioned by the Goa Tourism Development Corporation for their famous Aparanta exhibition of Goan artists- which was curated by Ranjit Hoskote, and held at the old GMC building in Panjim. The tough part was working with a world renowned curator and measuring up to his standards. The challenge was coordinating with many individuals and praying that they don't spoil the broth! The artwork was a headache- certainly, as chapters came in at the last minute, but a major relief was provided by the fantastic printing press at Manipal. At the end of the day, my design was out without any compromises. And when it came to printing- I went the whole hog; using special colours (gold, silver) spot laminations, the works. And I did learn one thing- when you work for a govt. dept.- they have huge budgets, they just don't think it's important to use good designers. Well, in this case, both the designer and the dept. was happy!


Goemcho Festamkar

This is coffee table book on Marius Fernandes- Goa's Festival Man. It is a compilation of his work in promoting local village festivals. I did this along with my artist friend, Clarice Vaz- who helped me with coordination and production. I edited, planned and designed the book



Rockwave Goa

A creative brochure created for an International Heavy Metal Rock Festival in Goa. This was done prior to the event to pitch at sponsors for the show. It had details on the event and a page for every band participating. I did the design and the content- as it is a subject I’m very well versed in.


REGIONAL PLAN GOA- 2021 (RPG-21)

This was another assignment for a Govt. Dept- Directorate of Industries,Trade & Commerce and Directorate of Mining & Geology. It was a draft of RPG- 2021. This was another prestigious assignment. I got to work with the Late Charles Correa on this, and he was a tough task master. It's a fairly serious and standard design- for me, as a designer. But for the department it was a big deal, as their earlier Regional Plan documents were just spiral bound collection of printouts! So I can safely say that I did the first professionally designed Regional Plan ever done for any state in the country. I'm told that a lot of states are now using it as a reference.


Santa Fe Realty: Dreamwoods Homes

A brochure aimed at buyers and investors in a 2nd home in Goa. This was a challenge as these were homes in the hills- not the typical beach view homes that NRI’s and non-goans prefer in Goa. Had to impress upon the beauty of hinterland Goa.


Exhibition Catalog: Clarice Vaz

An art catalog for a Goan artist- Clarice Vaz. I enjoy doing art catalogs as there is a fair amount of freedom


Catalog for an Art Auction: Bebook

Art catalog for an art auction to raise funds for a charity. There are many more pages- but these give an idea of the look


Wine & Cheese Times

A tabloid newspaper design for a Wine Festival organised at a swish Bandra Restaurant